One of Australia’s big four banks wanted to develop a thought leadership piece to support retailers looking to integrate their digital and physical channel strategy and optimise their online and mobile presence
Our client wanted to produce a thought leadership piece to open up dialogue with Australian marketers on how, in this age of time-poverty, multiple channels and disruptive marketing, they are still successfully putting their customer at the heart of their business.
One of the world’s leading financial services organisations, asked us to put together a thought leadership piece to better understand how CFOs are facing up to the factors that cause most disruption to their business.
Communications development
Communications strategies
Customer engagement
As well as conducting thought leadership research to support philanthropic investment for not-for-profit organisations.
How do you get the maximum return on the investment in research to create content that positions your brand as a thought leader? We know from our own experience that ROI can be enhanced if you:
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We can assist with these activities.
ACA Research has supported us over the last fifteen years in helping us access a cross-section of our key customers and provide us with insight into their confidence levels and make predictions for the coming year. We use the outcomes of this research to develop our communications strategy with them.
A satisfied client.
While most successful businesses have created great products - and have developed effective marketing strategies and sales teams to support them - strong competition can mean that these elements are not enough to guarantee success.
Many businesses recognise the need to demonstrate that they are leaders in their respective industry. Leadership involves creating conversations about the key trends and significant topics important to their industry.
And while it has become easier for businesses to communicate with their customer-base, ensuring that what you say is both original and engaging is key to cutting through the marketplace ‘noise’.
ACA Research has worked with numerous clients to conduct research that arms them with relevant and compelling information. This data allows them to have meaningful conversations with clients in their industry and differentiates them from competitors.
ACA Research
Level 6
54 Miller Street, North Sydney
NSW 2060
Phone: +612 9927 3333
Email: info@acaresearch.com.au